In this case, for example, the handmade button that overlaps the Pantone print has quite a long drying time on our selected paper stock. We almost always work with them because we’ve created a friendship that’s beyond the commercial dynamics, and they always fulfil our particular needs. The print process was handled by our trusted print shop Arte e Stampa, a small, artisan facility that has been in business for generations. The supporting fonts are Arno Pro and Gotham. The detail is printed using Pantone 476U and 173U, that help to bring out the colour of Materica. For the staff tickets we used the Materica Gesso 360gsm, with a lighter version for menus and consumables. It offers special, high quality products, and we chose the Materica Terrarossa 360gsm for the business cards and related material. Our client greatly appreciated our vision through the initial draft and decided to continue with the design of the complete corporate identity.įor the paper stock of the printed materials, we relied on Fedrigoni, the paper mill with which we often work. The symbol is an atypical monogram, because it doesn’t correspond to Bottega’s first letter. The barred O symbol has a double meaning: the number 0 for a new beginning, and the division of the character into two, representing the duality of each dish conceived by the two chefs. Chefs Francesco Gasbarro and Paulo Airaudo. They had already worked together in prestigious Florentine restaurants, and they now wanted to earn a Michelin rating with something of their own. Our main objective was to transmit the identity of a true Italian restaurant in Switzerland, managed by professional chefs - not the classic tourist restaurant with food for all tastes. As consummate professionals, the chefs welcomed our analysis with pleasure, and we were able to work on the new logo with complete autonomy. So a part of our job was to analyse what we were presented with, refute the chef’s rationale, then show how to visually communicate a brand that aspired to Michelin status. A funny aspect from the meeting was how one of the two chefs brought a logo sample where he simply replaced the name of an existing brand with his own. The chefs of La Bottega, Francesco Gasbarro and Paulo Airaudo, wanted to meet us after being attracted by our previous work. Signage crafted by Florence-based blacksmith Angiolo Mariotti.
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